The best way for an entrepreneur to build or expand their business is to become influential. In other words, you need to put across to others that your goods or services can improve their businesses or their lives.
How do you become influential?
Simply, get noticed.
In this article I'll share a thing or two I've picked up along the way as a PR expert, that can greatly increase the influence you have in getting noticed for all the right reasons.
Influential attraction is the most powerful way to drive your business, increase your profitability, and grow your networth. Elements such as:
- Distinguishing yourself from the competition
- Creating your 'wow' factor using publicity
- Being completely present in each moment
- Connecting personably to build lasting relationships
- Building and using an effective network
- Keeping a positive outlook
- Holding integrity high
- Overcoming discomfort and fears
- And being of service to others are some great ways to lay the tracks for attracting attention.
This being influential stuff is a full-time job; it’s a continual process that starts when you step outside in the morning and continues until you switch off the lights at night.
People watch you; they observe how you act, what you do, how you work, and how well you perform. They listen to what others say about you and they follow your exploits.
INFLUENCE IN THE MOMENT
So those are great big picture influence tips. But what about in the moment, such as influence in a conversation?
To be influential in communicating, is to first be an excellent listener and make yourself understood.
Smart and accomplished individuals are especially prone to using jargon and big, uncommon words. They know what they’re talking about and assume that others do also. However, jargon confuses most people and turns them off. Unfortunately, some people use such lingo to impress, but it usually has the opposite effect by boring or confusing.
Break your use of industory code by speaking with people outside your field. Ask them directly if they understood you, if you're completely clear, and how you could have said it better. Using language such as "does that make sense" creates an opportunity for your listener to provide feedback comfortably.
Identify your mistakes and, most importantly don’t repeat them. Getting external feedback forces you to engage with people outside of your field and to see if you can clearly get your message across.
Taking initiative is also another great way to be influential.
Success usually doesn’t occur in isolation, it tends to be a byproduct of other actions; it must be generated.
Take chances, go against the grain, try something new.
Explore new directions; combine items that already exist in ways that have not been tried before.
Find how you could take what you’re doing and make it new and different. Try turning it inside out, upside down, on its side, or even break it in two. See how you can make it more exciting, compelling, and have more benefit to you and your customers.
Playing it safe will provide some results, but to set yourself apart, you have to step out of your comfort zone and take risks. You have to keep pushing, moving forward, and thinking.
Turn to your fantasies and ask, “What if?” Banish logic and reason to the back of your mind. Develop ideas and objectives, deal in possibilities, and then explore ways to make them work.
For good measure I've added some helpful tips as it relates to working with your business partner and teams:
- Know yourself — your strengths and weaknesses. To make a strong connection, you must be able to clearly express what you bring to the partnership; your talents and abilities. If you know your shortcomings, you understand the type of help you need and who to form liaisons with.
- Know what you want to create and accomplish — your short-term and long-term goals. The most ideal blending of talent won’t be productive for you if you and your partner’s goals are opposed. You may want to build a solid, long-term career, while your partner is interested in making a big, one-time score and get out of the business.
- Be willing to ask others if they would want to work with you or if they know others who would be a good match for you. If you expect others to approach you, prepare for a long wait. Don’t expect magic to magically appear. Prime the pump and see what flows.
- Be open to possibilities. People may not want to go in the direction you have in mind. They often have their own agendas that they want to pursue. The fact that they have clear ideas and objectives should not eliminate them as potential partners. If you're otherwise well matched, see how you could both fulfill your needs. Also be open to venturing in new directions, providing that they don’t force you too far a field.
So now it’s up to you, so don’t settle for the ordinary – go out there and be influential!