• You are here:
  • Home/
  • Blog

JIll Lublin

Jill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking and referrals. She is the author of 3 Best Selling books including Get Noticed...Get Referrals” (McGraw Hill) and co-author of Guerrilla Publicity (Adams Media) and Networking Magic (Morgan James). Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 20 years’ experience working with over 100,000 people plus national and international media. Jill teaches Publicity Crash Course as both a live event and live webinars, and consults and speaks all over the world.
Find me on:

Recent Posts

Goals, Intentions, and Strategies to …Get Noticed!

January 24, 2018 / Leave a comment / by JIll Lublin

Identify your objectives; know precisely what you want to achieve. When you’re clear about your goals, you can explain them to others. If others understand what you need, they will be better able to help. The clearer you are about your goals the more likely you will be to create a plan that will accomplish them.

Before I attend meetings or events, I set goals. I decide what I would like to accomplish. Since meetings usually have specific agendas, I identify what I would like to achieve. Defining my goals helps me when I finally meet with people; it helps my focus by subconsciously keeping on track.

For events, my goals usually break down into three broad categories. In most cases, I want to either:

  1. Meet new people.
  2. Deepen existing relationships.
  3. Accomplish specific tasks.

Then, I set more specific goals, which I call my intentions. For example, if I go to a two-hour event, one of my intentions will be to meet three new people. If I plan to go to an event, where I know a lot of people, my intention may be to deepen my relationships with three people. Frequently, I have a number of intentions. They may be to meet new people, deepen relationships, accomplish specific tasks, or to generate a certain amount of business. In an hour and a half meeting connecting with three people is a realistic goal.

When you set goals to get referrals and build relationships, it’s easy to be diverted. Other opportunities frequently come up that look more promising. I find that I’m more successful when I create a plan, develop a strategy, and stick with it. For example:

· Step 1: Define my targets. Identify who are the most likely people to buy my services.

· Step 2: Select an approach. Send a post card to 50 potential customers informing them about my availability and the wonders my services can provide. I try to link my services to particular events of interest to them.

· Step 3: Set targets. Try to connect with a specific number of people. If I attend an event, I make it my goal to meet and schedule meetings with 5 new prospects to discuss my services.

· Step 4: Follow through. When they show interest, I promptly follow up because as time passes, they may not remember me. If I make and confirm appointments when I am still fresh in their minds, they are usually more responsive.



When you attend a networking meeting or event, devise a clear strategy ¾ whatever it is. Know exactly what you want to accomplish and create a plan to see it through.

In devising your strategy:

· Reaffirm your objectives. Identify what you want to achieve in both the short and long term.

· Set financial targets. Decide how much business you hope to generate from each meeting or event. If you don’t make financial projections, you can’t judge whether attending the meeting or event was successful.

· Select your targets. Decide how many people you want to meet and what connections you wish to make. Then identify who they are. What you have in common with them?

· Plan how you will approach them. Practice exactly what you plan to say until you can rattle it off in 10 to 15 seconds. Be direct, clear, and brief.

· Have brochures, handouts, business cards, and other supporting materials to distribute. People are busy. Show concern for their time by giving them your card and materials as asking if you can call them to follow up.

· Be able to expand on your 10 to 15 second opening if asked and to answer all questions.

· Prepare specific questions that you can ask to start conversations. For example, “Why are you here? Is this the first time you have attended? Do you need or know of people who need a strategic business consultant? What other good networking events have you enjoyed?” To get specific referrals, be specific.

During events, look at name tags. Find out what kind of business is he or she in? Would this person be a good connection for you, your customers, clients, or people in your network? Besides looking for yourself, think who could help your customers, clients, and network members. Networking is a reciprocal arrangement: if you help others, they will usually help you. Frequently, you have to start the ball rolling by referring business to them. Usually, when you do it often enough, it pays dividends.

You never know what connections exist, how far people’s networks extend. So if, at an event, you see that someone who is a painting contractor, don’t automatically disqualify her. If you can’t connect directly through her business, you may fit with a member of her network. At an event, I actually met a painting contractor who was involved with an organization that was looking for speakers. We spoke, hit it off, and I was invited to speak to his group. So don’t make too many assumptions.

Becoming an Entrepreneur: Leveraging the Power of Influence to Grow Your Business

October 29, 2015 / Leave a comment / by JIll Lublin


The best way for an entrepreneur to build or expand their business is to become influential. In other words, you need to put across to others that your goods or services can improve their businesses or their lives.

How do you become influential?

Simply, get noticed.

In this article I'll share a thing or two I've picked up along the way as a PR expert, that can greatly increase the influence you have in getting noticed for all the right reasons. 

Influential attraction is the most powerful way to drive your business, increase your profitability, and grow your networth. Elements such as: 

- Distinguishing yourself from the competition

- Creating your 'wow' factor using publicity

- Being completely present in each moment

- Connecting personably to build lasting relationships

- Building and using an effective network

- Keeping a positive outlook

- Holding integrity high

- Overcoming discomfort and fears

- And being of service to others are some great ways to lay the tracks for attracting attention. 

This being influential stuff is a full-time job; it’s a continual process that starts when you step outside in the morning and continues until you switch off the lights at night.

People watch you; they observe how you act, what you do, how you work, and how well you perform. They listen to what others say about you and they follow your exploits.



So those are great big picture influence tips. But what about in the moment, such as influence in a conversation?

To be influential in communicating, is to first be an excellent listener and make yourself understood.

Smart and accomplished individuals are especially prone to using jargon and big, uncommon words. They know what they’re talking about and assume that others do also. However, jargon confuses most people and turns them off. Unfortunately, some people use such lingo to impress, but it usually has the opposite effect by boring or confusing.

Break your use of industory code by speaking with people outside your field. Ask them directly if they understood you, if you're completely clear, and how you could have said it better. Using language such as "does that make sense" creates an opportunity for your listener to provide feedback comfortably. 

Identify your mistakes and, most importantly don’t repeat them. Getting external feedback forces you to engage with people outside of your field and to see if you can clearly get your message across.

Taking initiative is also another great way to be influential.  

Success usually doesn’t occur in isolation, it tends to be a byproduct of other actions; it must be generated.  

Take chances, go against the grain, try something new.

Explore new directions; combine items that already exist in ways that have not been tried before.

Find how you could take what you’re doing and make it new and different. Try turning it inside out, upside down, on its side, or even break it in two. See how you can make it more exciting, compelling, and have more benefit to you and your customers.  

Playing it safe will provide some results, but to set yourself apart, you have to step out of your comfort zone and take risks. You have to keep pushing, moving forward, and thinking. 

Turn to your fantasies and ask, “What if?” Banish logic and reason to the back of your mind. Develop ideas and objectives, deal in possibilities, and then explore ways to make them work.



For good measure I've added some helpful tips as it relates to working with your business partner and teams: 

  • Know yourself — your strengths and weaknesses. To make a strong connection, you must be able to clearly express what you bring to the partnership; your talents and abilities. If you know your shortcomings, you understand the type of help you need and who to form liaisons with. 
  • Know what you want to create and accomplish — your short-term and long-term goals. The most ideal blending of talent won’t be productive for you if you and your partner’s goals are opposed. You may want to build a solid, long-term career, while your partner is interested in making a big, one-time score and get out of the business.
  • Be willing to ask others if they would want to work with you or if they know others who would be a good match for you. If you expect others to approach you, prepare for a long wait. Don’t expect magic to magically appear. Prime the pump and see what flows.
  • Be open to possibilities. People may not want to go in the direction you have in mind. They often have their own agendas that they want to pursue. The fact that they have clear ideas and objectives should not eliminate them as potential partners. If you're otherwise well matched, see how you could both fulfill your needs. Also be open to venturing in new directions, providing that they don’t force you too far a field.


So now it’s up to you, so don’t settle for the ordinary – go out there and be influential!