Chris Collins at work at a photo studio in Hollywood, CA (Image courtesy of branddesigner.com)
“It’s always sad when clients fall back into old habits and fail to execute in line with their new branding,” Collins says. “In this regard it really helps to have a strong team or a publicist or somebody who becomes the guardian of the brand to run the marathon with you,” he continues. “To get the full benefit of a great brand, you need to have the discipline to stick to the communication style that best fits you.”
Cheryl Snapp Conner is a member of CEO Space Faculty. She is the author of the Forbes eBook Beyond PR: Communicate Like a Champ In The Digital World. For information on her company’s Content University program readers can visit www.ContentUniversity.com.